My Experience
With an academic background in Photography and Graphic Design, I bring both technical precision and creative thinking to every project. I have collaborated with brands such as Manteaux Manteaux and currently develop high-volume marketing and product communication assets across newsletters, landing pages, retail materials, packaging and digital campaigns.
Generative AI has become an integral part of my creative process. I use it to explore concepts, create realistic environments, develop campaign directions and accelerate production while maintaining product accuracy, visual consistency and brand standards.
My experience also includes coordinating product photoshoots, directing visual content, designing social media assets and developing cohesive brand identities.

My Approach
I see generative AI as a powerful creative tool—not a substitute for design thinking. My process begins with a clear concept, strategic purpose and strong art direction. I then combine AI-generated imagery with photography, compositing, typography and detailed editing to transform ideas into polished, believable and purpose-driven visual experiences.
My goal is to create work that feels original, visually compelling and strategically effective—connecting brands with their audiences while pushing creative possibilities forward.